Technical Articles, Q&A, White Paper

for QUALCOMM Incorporated

QUALCOMM's worldwide employee base relies on its employee portal, Qualnet, for information about technology evolution in different corners of the company. Each day Qualnet and QC Daily News, a related portal, feature a different case study or technical article highlighting recent technology and customer successes. Working with the Employee Communications group, John White of 1-for-All Marketing has conducted interviews, attended trade group events and written well received articles in several of QUALCOMM's business units on topics such as:

  • Silicon Valley's entry to the wireless neighborhood

  • BREW product launches

  • Over-the-air software upgrades

  • Mobile commerce architecture

  • Ethnographic studies of wireless subscribers

  • Spectrum usage

  • Wireless-Enabled Health Condition Management

As a result of writing technical articles, another group in QUALCOMM engaged 1-for-All for a proprietary white paper on a recently undertaken strategic wireless initiative.

QUALCOMM also localizes the Web site for its BREW development platform in the languages of its most important developer communities. The site became a magnet not only for technical audiences, but also for other companies keen to deliver their own Web presence in multiple languages. John White provided written answers to a series of questions prepared by Global by Design, a leading Web globalization resource, for publication in its regular newsletter. The piece describes the challenges and advantages in creating and maintaining a global Web presence.


Wireless Technical Article (250KB)


Global by Design Q&A (1MB)

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