Reviewer's Guide

for Stac, Inc. (renamed to Previo; acquired by Altiris)

Replica was Stac's network server backup replacement and disaster recovery product. Stac's marketing management realized that the technical evaluation teams are chronically understaffed, and that, to stand out in a crowded field with a new product, it would be necessary to make it as easy as possible for reviewers to understand Replica's advantages over competing products.

Stac engaged John White of 1-for-All to flesh out these advantages and to explain in detail how reviewers themselves could arrive at similar conclusions. The resulting reviewer's guide described both conceptually and in technical detail Replica's strengths vis--vis the competition.

Reviewer's Guide (265KB)

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