Case Study: Marketing Strategy, Internet Marketing, and Implementation Services

for ChatSpace LLC

ChatSpace has developed the industry's easiest to use and most scalable chat room software. Targeted for small businesses, ChatSpace provides a solution for those wishing to create their own unique Internet chat presence, yet be part of and share in the advantages of a much larger online community.

1-for-All Marketing was initially tasked with conducting a Go-to-Market Plan to provide ChatSpace with a comprehensive set of recommendations on marketing programs they should undertake to meet very aggressive business plan objectives. Analysis included an overview of the full range of ways marketing dollars could be spent, with specific suggestions and detailed cost estimates based upon high end, most likely and least dollar funding scenarios.

1-for-All Marketing was subsequently retained to help implement identified programs, including a variety of Internet marketing activities.

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