Years of experience with a variety of successful firms allow us to separate fact from fiction. We can help guide your firm to achieve the optimal marketing strategy for your new product or service. By getting to know you, then researching your market and competition, we can help you craft a winning plan.
Strategic Marketing Plan: The key to any successful launch strategy is an effective Strategic Marketing Plan. Different products and services require different plans. Among other things, a Strategic Marketing Plan should include:
1-for-All can help you create a strategy designed for maximum effectiveness in market entry and penetration.
Go-to-Market Planô: Once the strategic marketing decisions have been made, the next step is to lay out the marketing campaigns and specific activities needed to generate awareness and leads. For those without established marketing plans, 1-for-All offers its Go-to-Market Plan. The Go-to-Market Plan provides a complete launch solution that considers 37 traditional and Internet-based marketing activity categories to determine what's the best mix to meet each client's unique needs. Itís ideal for start-ups bringing their first product or service to market as well as those who've just never laid out an integrated marketing plan before. This in-depth "marketing blueprint" includes:
Go-to-Market Audit: If you have existing marketing plans and programs in place, but you would like to improve results and ensure that marketing dollars are spent where they will provide the most impact, 1-for-All offers you the Go-to-Market Audit. The methodology used in conducting a Go-to-Market Audit includes the following steps:
Once completed, the Go-to-Market Audit document is prepared. Using a unique "report card" style format, you receive:
Whatís more, we donít just stop with recommendations. Once we have created your Go-to-Market Plan or Go-to-Market Audit, 1-for-All can put these programs and activities in place to launch your products and services. Please see our Implementation Services page for more information.